Clever e-marketing - customising your e-marketing according to subscribe dates

Those who know me, know me well...those who don't - need a different approach.

There's a good chance that, on your email list, there are people who know you and your business extremely well and are regular customers. On the other hand, you probably also have subscribers who joined via your website sign-up form who you have no relationship with, other than they joined your list - maybe they arrived via Google or through a referral.

Do you sell differently to the customers you've had on board for a long time compared to those who have just started enquiring about our browsing your products?

Don't you think you should be considering their different outlooks on your business when publishing your e-marketing? Consider the following aspects with your e-newsletters, e-invites and news alert emails:

• A blurb about who you are, what you do, could be useful for new subscribers, but those who have been on your list for longer than 5 months, probably don't need this.
• You may have had a major product launch a month ago and let your subscribers know about it. What about the subscribers who have joined since that time? How do you ensure they are also aware without being too repetitive to your longer-term subscribers?
• You put a lot of work into some articles for your enewsletter, that you want to use them again, but you don't want to bore those who have already received it, but you could get some mileage out of them with newer subscribers.

Customise you e-marketing depending on the date they joined.

Does this sound like a lot of work? Well it's not. And, if you could target your content and advertising better, wouldn't you want to do that? It can be as simple as including (or not including) a particular article or advertisement.

You don't have do this with every email, and you can create and delete any groupings for just one-off emailouts.

1) Simply create your enewsletter with one group in mind.
2) Select the appropriate joining dates, group them and send it!
3) Simply add/delete appropriate information from the enewsletter for your more recent subscribers.
4) Select the appropriate joining dates, group them and send it!


Another feature of V Message - search by subscribe / unsubscribe dates

You can track and compare the 'open's and 'click-throughs' for these two groups too.

You can segment your emailouts depending on any groups you want to create or questions you ask on the 'opt-in' form.

So you could even, for example, send a customised email to your 'NSW' list who subscribed since November 8 2005 and answered 'yes' to a particular survey question - Now that is targeted!

V Message has an 'Email Series' capability where you can set up a series of emails to be set up from the date someone subscribed. That way you can know that everyone who joins will receive, for example, some useful information from 5 days after they subscribed, and then something more sales focused say 15 days after they subscribed. That way, working on building your relationship and getting your products and services in front of them in that crucial period of them showing interest in joining your list.

e-Marketing allows for greater customisation, personalisation and targeting. Ensure you are maximising your communications using an emarketing product like V Message which you can trial free for for 2 weeks.