Email Series - automated scheduled
emails
Get organised
and automated with your email marketing
Set up a series
of emails to follow a particular action.
A "trigger
point", "action" or "event" could
be someone clicking on a link in your email, completing a
survey, or opting-in to your list etc.
So, as an example,
when someone opts-in to your list you can automatically have
a series of emails sent to them which includes an email:
2 days
later letting them know a bit about the business,
introducing your team, some valuable content and a link to
copies of previous e-newsletters.
10 days
later letting them know about some of the products
and services you have.
3 months
down the track linking to a survey
asking them what they think about your e-newsletters, products/services,
website and the like.
- All this can
happen while you are still sending important alerts and
your regular e-newsletters
to your entire list at once.
- Email marketing
is about building relationships. Consider what you can do
to build trust to make your subscribers more open to sales
focused emails.
- If you're
too busy or on the road, at least you know that communications
are being made to people who have recently subscribed.
- Effective
e-marketing is not just about sending emails - it's about
planning and quality communications.
The email
series is great for:
- sales leads
- follow ups
- e-courses
- fitness training
regimes
- reminders
- e-books (sending
chapters as part of a series)
- coaching series
An email series:
- cannot replace
other quality email communication. It should form part of
your overall e-marketing strategy.
- must be permission-based
as with all email marketing and include an unsubscribe option
and your contact details.
Where to from here?
Sign up to the free
2 week trial of V Message
View the V
Message pricing
Have a question about the email series facility? We welcome
you to contact
us.
|
